Support dealers stocking Cub Cadet Ride on Mowers.

Regional Australia.

Regional Television (relevant sub markets). Choose programming over indexing to the target audience. Negotiate fill/bonus across agg markets/digital channels.

30% increase dealer sell through and future orders for Cub Cadet increase from 5% to 26% in unprompted brand recall. $1.5M in finance written in one month (Humm)